Question : Case Study 12:
ABC Ltd. is a retail company that recently expanded its operations into international markets. It is facing challenges due to differences in cultural practices and consumer preferences in different countries.
Q:- What is the business environment factor affecting ABC Ltd. in this case?
Option 1: Economic environment
Option 2: Social environment
Option 3: Technological environment
Option 4: Political environment
Correct Answer: Social environment
Solution : The correct answer is (B) Social environment
The business environment factor affecting ABC Ltd. in this case is the social environment. The challenges the company faces due to differences in cultural practices and consumer preferences in different countries are directly related to social factors, such as cultural diversity, social practices, and consumer behavior.
