Question : Case Study 16:
JKL Enterprises is a retail company that is facing challenges due to changes in consumer preferences and lifestyle trends.
Q:- What is the business environment factor affecting JKL Enterprises in this case?
Option 1: Economic environment
Option 2: Technological environment
Option 3: Social environment
Option 4: Legal environment
Correct Answer: Social environment
Solution : The correct answer is (C) Social environment
The business environment factor affecting JKL Enterprises in this case is the social environment. The challenges the company faces due to changes in consumer preferences and lifestyle trends are directly related to social factors, such as evolving consumer behavior, societal preferences, and lifestyle choices.