Question : Case Study 20:
IJK Retail is a chain of retail stores. The company aims to maintain consistent customer service standards across all its outlets.
Question:
What would be the first step for IJK Retail in the process of controlling?
Option 1: Setting customer service standards.
Option 2: Measuring customer satisfaction.
Option 3: Comparing sales data with targets.
Option 4: Taking corrective action.
Correct Answer: Setting customer service standards.
Solution : The correct answer is (a) Setting customer service standards.
In the process of control, the first step for IJK Retail would be setting customer service standards. Control begins with establishing clear and specific standards or goals against which performance will be measured. In this case, the company needs to define the expected customer service standards that it wants to maintain across its outlets before it can measure, compare, and take corrective action if necessary.
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