Question : Case Study:

A company believes that consumers are more likely to buy products that are widely available and affordable. They aim to achieve high production efficiency and wide distribution. This philosophy aligns with the:

 

Option 1: Societal Marketing Concept

Option 2: Product Concept

Option 3: Marketing Concept

Option 4: Production Concept


Team Careers360 6th Jan, 2024
Answer (1)
Team Careers360 18th Jan, 2024

Correct Answer: Production Concept


Solution : The correct answer is (d) Production Concept.

The Production Concept is a marketing philosophy that emphasizes producing high-quality products at the lowest possible cost and making them widely available to consumers. The primary focus is on production efficiency, streamlining operations, and reducing production costs to ensure that products are affordable and readily accessible to customers. This approach assumes that customers will favor products that are easily available and affordable, placing the emphasis on the production and distribution aspects of the business.

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