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Question : Case Study:

A company believes that the key to success lies in achieving customer satisfaction and building long-term relationships. They aim to understand customer needs and deliver superior value. This philosophy aligns with:

 

Option 1: Production Concept

Option 2: Selling Concept

Option 3: Marketing Concept

Option 4: Product Concept


Team Careers360 2nd Jan, 2024
Answer (1)
Team Careers360 7th Jan, 2024

Correct Answer: Marketing Concept


Solution : The correct answer is (c) Marketing Concept.

The Marketing Concept is a customer-centric philosophy that focuses on understanding and meeting customer needs and wants. It involves delivering superior value to customers to achieve customer satisfaction and, in turn, gain long-term customer loyalty. This approach aims to create a strong customer orientation throughout the organization, where the primary goal is to provide products or services that address customer needs and preferences effectively, ultimately leading to business success.

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