Question : Case Study:
A company is committed to improving society's well-being through its marketing activities. They prioritize ethical and social considerations in their business decisions. This philosophy aligns with:
Option 1: Selling Concept
Option 2: Societal Marketing Concept
Option 3: Product Concept
Option 4: Marketing Concept
Correct Answer: Societal Marketing Concept
Solution : The correct answer is (b) Societal Marketing Concept.
The Societal Marketing Concept is a marketing philosophy that expands upon the Marketing Concept by emphasizing not only meeting customer needs and organizational goals but also considering the broader societal well-being. It advocates for ethical and socially responsible marketing practices, taking into account the long-term welfare of customers and society at large. This approach aims to balance the company's objectives with the well-being of the community and environment, seeking to create a positive impact through marketing activities.
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