Question : Case Study:
ABC Appliances offers a range of home appliances with unique features and benefits. They believe in continuous product innovation and improvement. Which marketing concept is reflected in this case?
Option 1: Production Concept
Option 2: Selling Concept
Option 3: Product Concept
Option 4: Marketing Concept
Correct Answer: Product Concept
Solution : The correct answer is (c) Product Concept
ABC Appliances focuses on continuous product innovation and improvement, emphasizing the development and enhancement of their products to meet the unique needs and preferences of their customers. The product concept is centered around creating high-quality, innovative, and unique products that consumers will find appealing and valuable. It's about delivering superior products and features to attract and satisfy customers, which aligns with the approach taken by ABC Appliances as described.
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