Question : Case Study:
ABC Clothing uses various advertising channels, such as television, social media, and print media, to promote its latest fashion collection. Which advantage of advertising is highlighted here?
Option 1: Direct Sales Conversion
Option 2: Short-Term Sales Boost
Option 3: Enhanced Brand Recall
Option 4: Cost Minimization
Correct Answer: Enhanced Brand Recall
Solution : The correct answer is (c) Enhanced Brand Recall.
ABC Clothing uses various advertising channels like television, social media, and print media to promote its latest fashion collection. By utilizing these channels, ABC Clothing aims to enhance brand recall, making sure that consumers remember their brand and fashion collection when they think about clothing or related products. Advertising helps in creating a lasting impression and improving brand recall among the target audience. Direct sales conversion and short-term sales boost are possible outcomes of effective advertising, but in this case, the focus is on enhancing brand recall, which is a longer-term benefit. Cost minimization is not the primary advantage highlighted here.
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