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Question : Case Study:

ABC Corporation promotes its energy-efficient home appliances through advertisements that emphasize the long-term cost savings for consumers. What objection to advertising is minimized through this approach?

 

Option 1: Lack of Credibility

Option 2: Overexposure

Option 3: Irrelevance

Option 4: Exaggeration and Deception


Team Careers360 12th Jan, 2024
Answer (1)
Team Careers360 21st Jan, 2024

Correct Answer: Irrelevance


Solution : The correct answer is (c) Irrelevance.

By highlighting the long-term cost savings, ABC Corporation makes the advertisement more relevant to consumers who are likely interested in saving money over an extended period. It directly addresses a significant concern for consumers, making the advertisement more pertinent and appealing to their needs and interests.

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