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Question : Case Study:

ABC Electronics aims to overcome objections to advertising by including detailed specifications and performance data in its advertisements. What objection is being addressed through this approach?

 

Option 1: Lack of Credibility

Option 2: Overexposure

Option 3: Lack of Creativity

Option 4: Exaggeration and Deception


Team Careers360 11th Jan, 2024
Answer (1)
Team Careers360 21st Jan, 2024

Correct Answer: Lack of Credibility


Solution : The correct answer is (a) Lack of Credibility.

By providing specific and factual information about their products, including detailed specifications and performance data, ABC Electronics aims to enhance the credibility of their advertisements. This approach ensures that consumers have accurate and transparent information to evaluate the product's features and capabilities, minimizing skepticism about potential exaggerations or deceptions often associated with advertising. Providing factual and detailed data builds trust with the audience and strengthens the credibility of the advertised claims.

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