Question : Case Study:
ABC Electronics chooses to distribute its high-end gadgets only through a limited number of specialized electronics stores. What distribution strategy is employed by ABC Electronics?
Option 1: Intensive Distribution
Option 2: Selective Distribution
Option 3: Exclusive Distribution
Option 4: Dual Distribution
Correct Answer: Exclusive Distribution
Solution : the correct answer is (c) Exclusive Distribution
Exclusive distribution is a type of distribution strategy in which a manufacturer sells its products to a limited number of retailers who have the exclusive right to sell those products in a specific geographic area. This type of distribution strategy is often used for high-end products, such as luxury cars and jewelry, where the manufacturer wants to maintain control over the distribution of its products and ensure that they are sold in a high-quality environment.
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