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Question : Case Study:

ABC Electronics chooses to distribute its high-end gadgets only through a limited number of specialized electronics stores. What distribution strategy is employed by ABC Electronics?

 

Option 1: Intensive Distribution

Option 2: Selective Distribution

Option 3: Exclusive Distribution

Option 4: Dual Distribution


Team Careers360 5th Jan, 2024
Answer (1)
Team Careers360 22nd Jan, 2024

Correct Answer: Exclusive Distribution


Solution : the correct answer is (c) Exclusive Distribution

Exclusive distribution is a type of distribution strategy in which a manufacturer sells its products to a limited number of retailers who have the exclusive right to sell those products in a specific geographic area. This type of distribution strategy is often used for high-end products, such as luxury cars and jewelry, where the manufacturer wants to maintain control over the distribution of its products and ensure that they are sold in a high-quality environment.

 

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