Question : Case Study:
ABC Electronics chooses to distribute its high-end gadgets only through a limited number of specialized electronics stores. What distribution strategy is employed by ABC Electronics?
Option 1: Intensive Distribution
Option 2: Selective Distribution
Option 3: Exclusive Distribution
Option 4: Dual Distribution
Correct Answer: Exclusive Distribution
Solution : the correct answer is (c) Exclusive Distribution
Exclusive distribution is a type of distribution strategy in which a manufacturer sells its products to a limited number of retailers who have the exclusive right to sell those products in a specific geographic area. This type of distribution strategy is often used for high-end products, such as luxury cars and jewelry, where the manufacturer wants to maintain control over the distribution of its products and ensure that they are sold in a high-quality environment.
ABC Electronics sets its prices based on market demand, competitor pricing, and production costs. What pricing strategy does this case exemplify?
ABC Electronics focuses on developing strong relationships with its customers. Their sales representatives maintain contact with customers even after a sale to ensure their satisfaction. Which feature of personal selling is highlighted
Regular exam updates, QnA, Predictors, College Applications & E-books now on your Mobile