Question : Case Study:
ABC Electronics is known for creating products that cater to customers' evolving needs and preferences. They constantly analyze market trends and implement innovative marketing strategies. Which marketing concept does ABC Electronics adhere to?
Option 1: Production Concept
Option 2: Selling Concept
Option 3: Marketing Concept
Option 4: Societal Marketing Concept
Correct Answer: Marketing Concept
Solution : The correct answer is (c) Marketing Concept
The marketing concept focuses on understanding and meeting customers' needs and preferences by analyzing market trends and implementing innovative marketing strategies. It is customer-centric and aims to deliver superior value to customers in order to achieve the organization's goals and objectives.
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