Question : Case Study:
ABC Electronics offers special deals and discounts to its distributors who achieve a certain sales target within a specific period. What sales promotion technique is illustrated here?
Option 1: Price Bundling
Option 2: Trade Allowances
Option 3: Referral Programs
Option 4: Coupons
Correct Answer: Trade Allowances
Solution : The correct answer is (b) Trade Allowances.
Trade allowances involve offering discounts or special deals to distributors or retailers based on achieving specific sales targets within a given period. In this case, ABC Electronics is providing special deals and discounts to its distributors who meet a particular sales target, which aligns with the concept of trade allowances. Price bundling, referral programs, and coupons are distinct sales promotion techniques with different incentives and strategies.
ABC Electronics sponsors a local charity event and gets its logo featured on promotional materials. Which form of sales promotion is demonstrated here?
ABC Electronics focuses on developing strong relationships with its customers. Their sales representatives maintain contact with customers even after a sale to ensure their satisfaction. Which feature of personal selling is highlighted
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