Question : Case Study: ABC Retail Chain
In the planning process for expanding product range, what should ABC Retail Chain do after identifying various courses of action?
Option 1: Evaluating alternative courses of action
Option 2: Identifying potential risks
Option 3: Setting objectives and goals
Option 4: Allocating resources
Correct Answer: Setting objectives and goals
Solution : The correct answer is (c). Setting objectives and goals
Setting clear objectives and goals is a crucial step in the planning process. Once ABC Retail Chain has identified different courses of action, it needs to define what it aims to achieve with the expansion of its product range. Establishing objectives and goals provides direction and purpose to the planning process, guiding the allocation of resources, identification of potential risks, and the overall implementation strategy. Setting objectives and goals helps ensure that the chosen course of action aligns with the company's strategic vision and desired outcomes.
