Question : Case Study: ABC Retailers
ABC Retailers is a chain of stores specializing in fashion apparel. They have a hierarchical management structure with top management, middle-level management, and lower-level management. The company aims to provide a wide range of trendy clothing options and outstanding customer service.
The primary objective of ABC Retailers is to:
Option 1: Maximize profits
Option 2: Offer a wide range of trendy clothing options
Option 3: Provide outstanding customer service
Option 4: Expand into new markets
Correct Answer:
Offer a wide range of trendy clothing options
Solution : The correct answer is (b) Offer a wide range of trendy clothing options
Providing a wide range of trendy clothing options is a specific and relevant objective for a fashion apparel retailer like ABC Retailers. While maximizing profits is an important consideration for any business, the core focus of a fashion apparel store is typically to offer a diverse and attractive selection of clothing to meet customer preferences and needs. Providing outstanding customer service is essential, but it's often a means to achieve the broader objective of offering attractive clothing options. Expanding into new markets could be a strategic goal that supports the primary objective but may not be the primary objective itself.
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