Question : Case Study:
FreshFashion Boutique offers personalized style consultations to its customers, helping them choose outfits that suit their individual preferences. What feature of personal selling is being demonstrated here?
Option 1: Mass Communication
Option 2: Impersonal Communication
Option 3: Customization
Option 4: Limited Interactivity
Correct Answer: Customization
Solution : The correct answer is (c) Customization.
Customization in personal selling involves tailoring the sales approach, recommendations, and solutions to meet the specific needs, preferences, and circumstances of individual customers. In this scenario, FreshFashion Boutique is providing a personalized experience by offering style consultations, assisting customers in selecting outfits that align with their individual preferences. The service is individualized and caters to the unique tastes and styles of each customer, making it a customized approach that enhances customer satisfaction and builds a stronger connection between the customer and the brand.
