Question : Case Study:
Luxe Watches is known for its high-quality watches that have a strong reputation among customers. This reputation contributes to customer trust and loyalty. What does this case exemplify?
Option 1: Packaging
Option 2: Branding
Option 3: Promotion
Option 4: Pricing
Correct Answer: Branding
Solution : The correct answer is (b) Branding.
The strong reputation of Luxe Watches among customers, contributing to trust and loyalty, is a result of effective branding. Branding is the process of creating a distinct and positive identity for a product or service in the minds of consumers. Luxe Watches has established a reputation for high-quality watches, which has become synonymous with their brand. This positive brand image contributes to customer trust and loyalty, highlighting the importance of branding in this scenario.