Question : Case Study:
Luxe Watches is known for its high-quality watches that have a strong reputation among customers. This reputation contributes to customer trust and loyalty. What does this case exemplify?
Option 1: Packaging
Option 2: Branding
Option 3: Promotion
Option 4: Pricing
Correct Answer: Branding
Solution : The correct answer is (b) Branding.
The strong reputation of Luxe Watches among customers, contributing to trust and loyalty, is a result of effective branding. Branding is the process of creating a distinct and positive identity for a product or service in the minds of consumers. Luxe Watches has established a reputation for high-quality watches, which has become synonymous with their brand. This positive brand image contributes to customer trust and loyalty, highlighting the importance of branding in this scenario.
ABC Electronics sets its prices based on market demand, competitor pricing, and production costs. What pricing strategy does this case exemplify?
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