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Question : Case Study:

XYZ Clothing's advertisement claims that their fabric is "indestructible." Some customers find this statement hard to believe and consider it an exaggeration. What objection to advertising is evident here?

 

Option 1: Lack of Creativity

Option 2: Overexposure

Option 3: Exaggeration and Deception

Option 4: Lack of Credibility


Team Careers360 15th Jan, 2024
Answer (1)
Team Careers360 21st Jan, 2024

Correct Answer: Exaggeration and Deception


Solution : The correct answer is (c) Exaggeration and Deception.

XYZ Clothing's claim that their fabric is "indestructible" is likely viewed by some customers as an exaggeration or potential deception. Exaggerated claims in advertising can raise concerns about the credibility and truthfulness of the product's features or benefits. If customers find it hard to believe that the fabric is truly "indestructible," it suggests a skepticism about the accuracy and truthfulness of the advertisement, which falls under the objection of exaggeration and potential deception.

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