Question : Case Study:
XYZ Electronics invests in advertising campaigns to create awareness about its innovative gadgets and technology. This leads to increased customer interest and positive perceptions. What advantage of advertising is demonstrated in this case?
Option 1: Immediate Sales Generation
Option 2: Improved Supply Chain Efficiency
Option 3: Enhanced Customer Relationships
Option 4: Increased Productivity
Correct Answer: Enhanced Customer Relationships
Solution : The correct answer is (c) Enhanced Customer Relationships.
Advertising can help in establishing a connection with the customers by showcasing the innovative gadgets and technology of XYZ Electronics. By creating awareness and fostering positive perceptions through advertising, XYZ Electronics can enhance its relationship with customers. Effective advertising can build trust, credibility, and engagement with the audience, ultimately leading to stronger and more positive customer relationships.
