Question : Case Study:
XYZ Footwear focuses on the various attributes of their shoes, such as design, comfort, and durability. They emphasize the tangible features of their products. What aspect of marketing is highlighted in this case?
Option 1: Place
Option 2: Promotion
Option 3: Product
Option 4: Price
Correct Answer: Product
Solution : The correct answer is (c) Product
XYZ Footwear is focusing on the tangible attributes of their shoes, such as design, comfort, and durability. The "Product" aspect of the marketing mix involves designing, creating, and presenting a product that meets the needs and desires of the target market. In this case, XYZ Footwear is emphasizing the characteristics and features of their shoes, which falls under the product aspect of marketing.
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