Question : Case Study:
XYZ Motors uses virtual reality presentations to allow potential customers to visualize the features and performance of their new car models. What feature of personal selling is illustrated here?
Option 1: Mass Communication
Option 2: Impersonal Communication
Option 3: Customization
Option 4: Limited Interactivity
Correct Answer: Limited Interactivity
Solution : The correct answer is (d) Limited Interactivity.
Virtual reality presentations indeed provide an interactive experience, allowing potential customers to engage with and visualize the features and performance of the car models. However, compared to a fully interactive setting, virtual reality still has limitations in terms of the depth and breadth of interactivity when compared to, for instance, face-to-face interactions. Therefore, it can be considered to have "limited interactivity" when compared to a more comprehensive two-way communication or fully interactive experience.
XYZ Motors organizes test drive events for potential customers, allowing them to experience the vehicles firsthand. This approach is an example of:
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