Cultural communication pertains to the use of language and other communicative means to carry out the activities and commitments of their particular communities in and through the use of symbolic resources. These resources include verbal and nonverbal means, as well as the rules for using and interpreting them.
Culture plays an important role in shaping the style of communication. Generally, people react to how we speak rather than what we say. Culture provides its members with an implicit knowledge about how to behave in different situations and how to interpret others' behavior in such situations.
According to this approach Indian civilization is seen as a distinct type in juxtaposition with other societies and culture. The emphasis is to view Indian society as a traditional society, which is experiencing processes, such as modernisation that illustrate cultural, social and historical principles.

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