Hi aspirant,

Both sales and marketing are terms that build a huge hype around them in the business and commercial world. Even though the terms are often associated with each other, there are differences that keep them apart.

Marketing can be considered as a way of branding by which you aim at potential customers and reach your brand or goods to them. Sales is in fact a process of turning these potential customers to actual ones by selling the goods thereby making a profit. Marketing is thus the efforts that are put to accomplish a result, the result being the profit through sales.

Marketing is also a process that comes before the process of Sales. Thus, we can infer that the efforts that are put towards marketing affect sales in a substantial way - a well planned and accomplished marketing creates growth in sales thereby reaping profits whereas an ineffective marketing bring the sales down.

Marketing is thus one of the major factor that influences sales. Hope this helps!