define sales and marketing in brief

Hello Aspirant.

Sales and marketing are quite different from each other we can say that they both are the two sides of same coin. First of all I would like to tell the difference between the  two. Sales is more of transaction-based, marketing aims at winning and retaining the customers for the long term. Sales is basically product oriented where marketing is customer oriented.

NOW LET'S DISCUSS THE BOTH IN BRIEF;-

• SALES CONCEPT;

Sales is a process that which results in a transaction between two or more parties in which the buyer receives the offering and the seller gets something of value in return which is usually money. It is basically a transaction between two or more parties in which the buyer receives tangible or intangible goods, services, or assets in exchange for money. Sales is somehow considered to be as a narrower concept. And it is basically concerned with earning profit by selling the product and no with satisfying the needs of the customer. Sales basically focuses on Company needs. It is of short term duration. It is known as the fragmented approach.

• MARKETING CONCEPT;

Marketing is basically the social process by which individuals and organizations obtain what they need and want through creating and exchanging value with others. Marketing is a customer oriented. The main aim of marketing is to provide the satisfaction to the customers. It is an integrated approach. Marketing focuses on the market needs. Marketing is a long term process. Marketing is considered to be as the wider concept. Marketing follows the pull strategy.

GOOD LUCK, STAY MOTIVATED AND HOPE THIS HELPS YOU.

Thankyou.

Sales and Marketing may sound similar but they have some crucial point of difference.

Sales refers to the process of selling items to the customer at a fixed price and a fixed time range. It is product oriented and focuses on the company's needs where as Marketing refers to the process of understanding the needs of the customers and to design a plan such that whenever the product is launched, the product sells itself. Marketing focuses on the Market's needs.

I hope this answer helps. All the very best for your future endeavors!