Hello aspirant. What is exactly brand value mean. As in what parameters. In general, IMI bhubaneswar is really good college to pursue MBA. Quality of faculty, placements, culture etc everything is really good. But it's not one of the top. The place is not metropolitan, other than that everything else is good. so if you get any better IIMs or private bschools, go for it. Keep this as back up

Hope this helps

Regards

Nikhitha