Hello Aspirant,
Hope you are doing all good. With a percentile of 74, your rank will be around 265980 - 299000. If you belong to general category, this will not be sufficient to get into any NITs or IIITs. Also, you would not qualify for any decent government college in UP with the rank at hand.
However, if you remove the constraints of region (Uttar Pradesh), your possibility of choice of college might increase. To get a detailed list of colleges you qualify for, use the College Predictor App: https://engineering.careers360.com/jee-main-college-predictor?utm_source=qna&utm_medium=jee_cp
Hope this helps.
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