FMCG companies often use a variety of marketing tactics to reach their customers, including advertising on TV, radio, and online; using social media; and participating in in-store promotions and point-of-sale advertising. They may also use market research to understand consumer behaviour and preferences and to develop targeted marketing campaigns.
Question : Case Study:
XYZ Automobiles focuses on understanding customer needs and preferences to design their marketing strategies. They aim to deliver superior value to their customers. Which feature of marketing does XYZ Automobiles emphasize?
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