How is the demand for FMCGs affected by economic conditions?
Answer (1)
17th Mar, 2023
FMCGs are considered to be relatively inelastic, meaning that their demand does not change significantly in response to changes in price. This is because they are necessary items that people will continue to purchase regardless of economic conditions. However, changes in income levels can affect the demand for FMCGs, as consumers may trade up or down to different brands or product categories depending on their financial situation.
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