How to pursue lifestyle journalism?Are there any institutions in India that provide education for this particular course?

Hi Sanjana, it is nice to know that nowadays more and more people are getting drawn towards the Media Industry. Journalism is a wide field with a variety of scopes and subjects. One may specialise into multiple kinds of journalism. Conventially, we have always studied about the two different types of Journalism, that are, Print and Electronic Media. But with the increasing demand and better growing technology, Journalism is being practised into more than ten types of specialisation.

Lifestyle Journalism is a recently introduced subject. It is based upon the idea of covering the Entertainment part of the Media House. Lifestyle Journalism is further categorised into several other categories like, Travel Journalism, Food Journalism and many more. Idealistically, it is a very far-fetching career with lots of endeavours and dsiscoveries.

In India, this field is yet to be developed fully. It has not been recognized or included in most of the renowned Journalism or Mass Communication colleges. Mostly, Indian institutions follow the conventional course structure for Journalism in Bachelors Degree. One may take up an MA degree on further continuing the study in this field.

But other countries, especially Europe has specialised as well as integrated Master courses for Journalism. Some of them are:-

• University of the Arts London- London School of Communication (MA Arts and Lifestyle Journalism)
• University of Arts- School of Arts and Social Sciences (MA in International Journalism)
• University of Arts- School of Arts and Social Sciences  (MA in Magazine Journalism)

In India, one may pursue a Journalism degree in BA and then specialisation in Print Journalism. On the basis of your performance, you can choose to work with different travel agencies or Fashion Magazines as a content creator or writer.

I hope your query has been solved. Good luck for your ambitious goal!