I want to appear for MICA in this year. When and how should I apply?

hello Debaswini hope you are doing great.To start with, if you don’t already know, MICA doesn’t stand for Mudra Institute of Communication, Ahmedabad anymore. It stands only on its shortform: MICA. As much as MICA differentiates itself from the plethora of B-Schools, it also distinguishes its entrance exam from the rest. Known as MICAT, it is one of the most interesting tests one can appear for.

It involves subjects like Quant, Verbal ability, logical reasoning, and GK. Apart from this it also has a psychometric section and a creative writing section. An eclectic mix of subjective and objective questions are thrown into your way and if you know the tips and tricks to solve them, your first step towards MICA is covered.

The most noteworthy thing while preparing for MICAT is that one never knows what really works for MICA. Their scoring patterns, group discussions and personal interviews have incredible secrets stored within them. Furthermore, the unpredictability of the test is the benchmark for its formulation and hence it leaves very little room for preparation, but what remains in our hands is to practice and make it perfect.

Quant:

If you are preparing for CAT/XAT, the Quant portion becomes easy. Especially relevant is the fact, the Quant paper in MICAT is easier than CAT. This section mostly includes Arithmetic related topics including Time and Speed, Time and Work, Average, Allegations and Mixtures. Other topics include Profit and Loss, Numbers, Venn Diagrams, Functions, Probability, Mensuration, and Equations.

Verbal:

The verbal section of the paper includes topics like para jumbles, reading comprehension, statement-assumption, statement- conclusion etc. In addition, one important hack for verbal is to prepare well for ‘statement assumption and conclusion’. Most of the students lack preparation for it. There are games available online that can help you test your word power and make it enjoyable too

Logical Reasoning:

Verbal reasoning and word association form an important part of the Logical Reasoning paper. There is one hack to Word association hack: You must know a lot of proverbs and phrases like a Pride of Lions, a Pack of Wolves, etc

GK (General Knowledge):

Here is where one can beat the crowd most of the students fail to prepare for this one. General Knowledge is a thing that does not come all of a sudden, and even if you know something, it does not mean that you will remember it. Questions cover current affairs to business news to advertising agency trivia to global brands awareness, etc. You can read up more on Campaign India, Afaqs, Bizquizzard and Exchange4Media.

Some more things to remember:

Taglines of Famous Brands

Celebrity Endorsers

Films and Related Awards

Recent Mergers and Acquisitions

How does one prepare for the Creative Writing Section at MICAT?

A fascinating section of MICAT is Essay Writing and Story Writing. A hack to clear MICAT is to practice writing at least 2 to 3 months before the exam; even if you think you’re good at it. Read some good short stories to get inspired. The portion of essay writing is to test your thought process, your perspective and your craft on topics based on your facts. Essay writing includes writing 5 points for the motion, 5 against the motion and your opinion about it.

Next is Story writing: It involves connecting a sequence of 4 or 5 pictures and weaving them to create an exciting tale; it is all about checking your creativity and how good a storyteller you are. There is no right or wrong in these sections. You don’t know what works out and what doesn’t but bring out your creative best.

Hope you find it helpful

let me know in the comment box if you are having any further doubts

thanks

Good Luck!