BBA is one of the best courses if you wish to study business and management. BBA or Bachelors of Business Administration is a business and management course that helps students in creating opportunities for themselves in the business world. After completion of the course, one can pursue MBA for further studies and be more prepared before entering into the field, or one can join a high corporate job. There are different specialization programmes in MBA such as BBA in Human Resource Management, BBA in Finance, BBA in Foreign trade, etc.

I see that you have already chosen your field of study i.e BBA in Marketing.

I would suggest you to take admission in BBA in Digital Marketing. Digital Marketing is a new field of marketing which is growing at a rapid speed in India and all over the World. Today, social media has become a huge part of our lives. People or businesses become internet sensations overnight, all because of the power of social media. All businesses either, big or small, have an internet presence. With the help of digital marketing, businesses reach their clients who are sitting at their homes and increase their sales. That is why, digital marketing has become a new tool and a new skill which is highly in demand all over the World.

But don't just take my word for it.  You must have seen a number of advertisements with catchy slogans and imagery popping up on your mobile, the minute you open it. And without even realizing it, you get mesmerized by the advertizing alone, and buy the product. That is the power of Digital Marketing.

Let me tell you what Digital Marketing is. It is a new kind of marketing which has emerged after the increased use of internet. It covers wide range of subjects such as SEO (Search Engine Optimization), SEM(Search Engine Marketing), Social Media Marketing, E-Commerce, Lead Generation, Content Marketing, etc. Digital Marketing deals with marketing products or services using digital tools and technologies such as the internet, mobiles, etc. Digital Marketing has emerged as a thriving industry in the world. With the increase in the use of internet and with almost all companies competing online for a more wide space for themselves, the demand for digital marketers is growing rapidly.

BBA in digital marketing teaches students skills like sales pitches, analyzing marketing campaigns and finding strategies. Candidates need to have creative and innovative thinking skills and good communication skills in order to get a good job after the completion of the course.

BBA  in Digital Marketing

Duration- a three-year bachelor program available after 12th. It is divided into six semesters. The programme provides theoretical as well as practical knowledge of marketing. Many programmes such as Ad campaign, Google AdWords, youtube marketing, Google Analytics and Webmaster Tools and Search Engine Optimization are taught to children.

ELIGIBILITY CRITERIA

The eligibility criteria entirely depends on the specific institution in which the student aspires to apply to. The students are advised to check the specific college's website before applying to the course. But some of the common eligibility criteria is-

• Completed 12th exam with 50-55%.

ADMISSION PROCESS AND FEES

The admission process depends upon the institute itself. Admissions could be merit based or entrance based. Most of the colleges follow merit based admissions. For more information about the admission process and the fee structure, students should take some time to check out the online sites of particular institutions.

TOP COLLEGES IN INDIA

• Christ University, Bangalore
• Shaheed Sukhdev College of Business Studies, New Delhi
• New Delhi Institute of Management, Delhi
• Quantum University, Roorkee
• Flame University, Pune

MARKETS

• Digital Marketing Agencies
• Digital Marketing Department of MNCs and Companies
• Startups
• Data Analytics Agencies
• Internet Technology Businesses
• Social Media Marketing Agencies
• Online News Portals, Magazines and Similar Publications

Career Opportunities and Salary

• Market Research Analyst: Rs 3.5 lakh.

• Content Marketer/Manager: Rs 6.75 lakh and upwards.
• Digital Marketing Consultant: Rs 5 lakh.

• Conversion Rate Optimizer: Rs.2 lakh.

• SEO Manager/Professional: Rs 4 lakh

• Social Media Manager: Rs 4 lakh

• SEO Executive: Rs 4 lakh

• Email Marketer: Rs 4 lakh

• BBA in digital marketing is a three-year bachelor program available after 12th. Digital marketing is the new and trending branch of marketing. Digital Advertising is a thriving industry not just in India, but worldwide.
• BBA in Marketing program is divided into three years of two semesters each.  This course encompasses both traditional and new marketing approaches and enables students to address real-life issues in the industry  .

Digital marketing have a wider scope and wide future compared to the same of general marketing which has comparatively low scope. There are higher chances of placement through Digital marketing over general , so choose wisely.

Good luck