Question : In the Elaboration Likelihood Model, the peripheral route to persuasion is characterized by:

Option 1: Deep processing of the message content

Option 2: Careful evaluation of arguments

Option 3: Influence of superficial cues

Option 4: High motivation and ability to process information


Team Careers360 18th Jan, 2024
Answer (1)
Team Careers360 22nd Jan, 2024

Correct Answer: Influence of superficial cues


Solution : Correct Option: 3
Explanation: In the Elaboration Likelihood Model, the peripheral route to persuasion is characterized by the influence of superficial cues, such as the attractiveness of the speaker or the number of arguments presented, rather than the quality of the arguments.

Related Questions

UPES Integrated LLB Admission...
Apply
Ranked #28 amongst Institutions in India by NIRF | Ranked #1 in India for Academic Reputation by QS University Rankings | 16.6 LPA Highest CTC
SLAT 2025 - The Symbiosis Law...
Apply
Conducted by Symbiosis International (Deemed University) | Ranked #5 in Law by NIRF | Ranked #2 among best Pvt Universities by QS World Rankings
Jindal Global Law School Admi...
Apply
Ranked #1 Law School in India & South Asia by QS- World University Rankings | Merit cum means scholarships
Symbiosis Law School Pune Adm...
Apply
NAAC A++ Accredited | Ranked #5 by NIRF
Nirma University Law Admissio...
Apply
Grade 'A+' accredited by NAAC
ISBR Business School PGDM Adm...
Apply
180+ Companies | Highest CTC 15 LPA | Average CTC 7.5 LPA | Ranked as Platinum Institute by AICTE for 6 years in a row | Awarded Best Business Scho...
View All Application Forms

Download the Careers360 App on your Android phone

Regular exam updates, QnA, Predictors, College Applications & E-books now on your Mobile

150M+ Students
30,000+ Colleges
500+ Exams
1500+ E-books