Correct Answer: Goodwill purchased

Solution : Answer = Goodwill purchased

An increase in the value of Goodwill typically refers to purchased Goodwill, which arises when a company acquires another business for a price higher than the fair value of its identifiable net assets. Non-purchased or self-generated Goodwill does not involve an acquisition and, therefore, does not increase in value.
Hence, the correct option is 1.