Is brand management different from luxury brand management and are their courses different?
Answer (1)
15th Dec, 2020
The only difference that brand management and luxury brand management have is that in case of luxury brand management there is a narrow market to target and branding of only premium products is focused on while brand management is about the branding of any good be it a normal good or a luxurious product. The courses for both are almost the same but for being a luxury brand manager you need to have a specific degree or a certification in luxury brand management. A person with a degree in brand management cannot be hired for the post of luxury brand management but with a poor but a person with a luxury brand management degree can be hired for a capacity of brand manager.
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