Is MBA in marketing having any scope in IT field?
Dear candidate,
The scope of MBA in Marketing is very good in today’s market trend. MBA in Marketing is one of the oldest disciplines of management study.
There is a good scope of MBA in Marketing. Marketing itself is a vast field. After doing MBA in marketing, candidate can become sales executive or manager in reputed Fast moving consumer goods (FMCG) companies like HUL or Marico industries. One can also work in IT industry.
Job opportunities are also available in Retail, Tourism, Banking, Hospitality, Media, Advertising, Consultancy, Market Research, etc.
With MBA degree in Marketing, candidates an also work as lecturer in prestigious institution. There are top rated B-schools in India which provides excellent salary to faculties. If you are interested in higher studies, then you can do Ph.D programme in related field.
The students, who have done the MBA in marketing, have a lot of job opportunities in government and the private sector.
You can be part of direct marketing or digital marketing. By the growing technology in the world the concept of marketing is not limited to the door to door sales. It has a wide variety of technologies.
You can do the marketing by the social media, pay-per-click, web designing, search engine optimization, search media optimization and articles.
The candidate having the MBA in marketing degree can earn the 40000 to 65000 per month in India. The salary structure depends on the position and reputation of the employer firm.
You can play the role of following positions in an industry:
Marketing Manager
Brand manager
Asset Management
Corporate sales
Market Research Analyst
Sales Manager
Media Planner
Product Manager
Head of Digital Marketing
Skills Required
Excellent Communication Skills
Strategic thinking and planning abilities
Ability to Convince another person
Problem solving and analytical skills
Ability to perform market research and analysis
The top recruiters for MBA marketing among all are as the following :
Al Futtaim Kaybee
Exim
SEA
RAK Bank
Sony
Al Ghanim
KOJ Establishment
Ranbaxy Fine Chemicals India
Spencer’s Retail Ltd India
Avalon Consulting
KPMG
Raymond Ltd
Strategic Foods
AW Rostamani
Landmark
Reckitt & Benckiser
Tata Consultancy Services Ltd India
Cognizant Technology
Solutions India
Landmark
Retail
Redington
Gulf
Tech Mahindra
Hope I answer your question and it's helpful.
All the best!
The scopes are high, also practices and case studies you might have learned in MBA will nurture your career. ( It is no secret that some firms look for MBA degree when selecting a candidate). However, it is not mandatory to have MBA for doing digital marketing I would say. Most successful digital marketers have been chiseled and forged in experience. Even with MBA, reaching this level would be difficult and it will take its time fro a newbie to find his way around.
In short: The scopes are high, and with 45 years experience, you can even expect a salary ranging from 5-13 LPA.
I hope it will help you
Good luck
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