Question : -----is nothing more than consumers' willingness to buy goods and services according to their preferences, needs, and budget.
Option 1: The behavior of a consumer
Option 2: Consumer interest
Option 3: Consumer perception
Option 4: Consumer attitude
Correct Answer: Consumer interest
Solution :
Consumer interest is nothing more than their propensity to purchase goods and services based on their preferences, needs, and of course, budget.
At this stage, a consumer goes through before purchasing products or services for his end use.
Hence , the correct option is 2.