Question : --- is the process of taking action and making decisions, or consumers who make purchases for their own use?
Option 1: Consumer interpretation
Option 2: Consumer attitude
Option 3: Consumer interest
Option 4: Consumer behavior
Correct Answer: Consumer behavior
Solution :
Consumer behavior refers to the study of customers and how they behave when deciding to buy a product that satisfies their needs,
It is the actions and the decision processes of people who purchase goods and services for personal consumption.
Hence ,the correct option is 4.