Question : It includes deciding about the features,quality packaging,labelling and branding of the product. Which element of marketing mix is highlighted in the given statement?
Option 1: Product
Option 2: Price
Option 3: Promotion
Option 4: Place
Correct Answer: Product
Solution : The concept of product relates note only to physical product but also to benefits offered by the product from customers view point. The important productive decisions include deciding about the features quality packaging labelling and branding of the products.
Hence, option A is correct.
Question : Which element of marketing mix is highlighted in the given statement? Statement: It includes deciding about the features,quality,packaging,labelling and branding of the products.
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