Question : It is necessary to identify the needs of the customers and take various decisions for the successful marketing of the production services. Which function of marketing is highlighted in the given statement?
Option 1: Marketing planning
Option 2: Customer support services
Option 3: Gathering and analysing marketing information
Option 4: Storage
Answer (1)
17th Jan, 2024
Correct Answer:
Gathering and analysing marketing information
Solution : One of the most important functions of a marketer is to collect and analyse market information. This is necessary to identify the needs of the customers and take various decision for the successful marketing of the product and services.
Hence, option C is correct.
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