Question : It means goods or services which are offered to the market for sale. Which element of marketing mix is highlighted in the given statement?
Option 1: Product
Option 2: Price
Option 3: Promotion
Option 4: Place
Correct Answer: Product
Solution : Product means goods or services or anything of value which is offered to the market for sale. The concept of product relates not only to physical product but also to benefits offered by the product from customers view point.
Hence, option A is correct.