Question : Market segmentation is:
Option 1: group of salespersons
Option 2: dividing target groups as per their needs
Option 3: market division
Option 4: marketspace
Correct Answer: dividing target groups as per their needs
Solution : The correct option is dividing the target groups according to their needs .
Market segmentation helps businesses target various customer groups who view the entire worth of certain goods and services in a variety of ways. Market segmentation seeks to identify targeted groups of consumers to tailor products and branding in a way that is attractive to the group.
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