hello

multimedia is everything we watch and listen, that is graphics,audio , text and everything. this can be stored, transmitted ,presenred and also can be percieved. it plays a very important role in today's society as it helps us keep up with the times and also makes things easier to understand. multimedia components are good way of communication. afterall it has music,video, animation and much more. it is an easier way to attract people to what you say and talk, to your thoughts. if we make a presentation , the person seeing may feel bored and loose interest , but multimedia tools help us add vaeious fonts, animations ,images , voice or music too to the presentation, and we can use it to attract the person's interest and this will eventually lead to better communication between the two. it ie and interactive media and it helps us provide the information to thw other person in many powerful ways. it also provides chance of interaction between the person and digital information . it is surely an important tool for better communication.

hope it helps