my diploma and graduation complete in Mechanical Engineering having 18 months work experience I'm preparing for MBA 2020. which is Best ? 1)project management or 2)marketing manegment for future scope for me
Hi Atul,
Both, Project Management as well as Marketing Management are very good courses to pursue MBA in one of them. They have a high demand and professionals straight after B-Schools are in high demand. Though, Marketing management has more charm than project management, and it has its reasons too. Marketing is a front end job and is very dynamic in nature. On the other hand, project management prepares students to be a better decision maker and take decisions strategically and decisively.
Let me walk you through the details of both the courses,
MBA in Marketing ManagementThe marketing department plays a crucial role in any organisation as they are responsible for bringing in new businesses, growing the revenue, increasing market share and contributing to the company’s growth and profitability. Whether your interest area lies in market research or advertising or sales/distribution of FMCG (Fast moving consumer goods), consumer durables or you’d like to work in IT sales, media, marketing of various services, internet marketing, an MBA in marketing will give you the chance to explore jobs in a wide variety of sectors.
It offers a fast paced career with huge number of challenges and growth opportunities. The various domains that a marketeer can work on are listed below,
- Fast Moving Consumer Goods (FMCG),
- Consumer Durables,
- Non-Durables,
- Advertising,
- Market Research,
- Media, Sales & Distribution,
- Services Marketing
MBA marketing prepares and equips an individual to be better prepared for any business criticality. The experience of the marketeers matters the most in Marketing. Who can pursue MBA in marketing,
If an individual has dynamic personality, and is able to convince others based on his communication and influencing skills, marketing management is a dream field for them
The various job profiles that are offered in marketing are,
- Brand Manager,
- Project Manager,
- Sales Manager,
- Marketing Manager,
- Market Research Analyst,
- Area/Regional Manager
It involves initiating, planning, executing, monitoring and closing of a project or work within a specified time and in a specified cost budget. Time, quality and budget are the three most important challenges for a project manager. Other than planning, the project manager also has to monitor the work progress closely and ensure the right quality of work is maintained throughout the project. An MBA in project management will help students in knowing the essentials such as, time management, cost management, leadership, problem-solving skills etc. The various job opportunities for a project management aspirant are,
- Project Manager
- Project Cost Estimator
- Project Risk Manager
- Project Quality Manager
- Project Procurement Manager
- Project Leader
- Project Scheduler
- Project Planner
- Team Leader Test Manager
- Engineering Director
Some of the top recruiters for project management professionals are,
- Accenture
- Hitachi
- Saipem
- Epsilon India
- UnitedHealth Group
Some of the popular institutes for project management are,
National Institute of Industrial EngineeringIt was established by the government in 1963. It easily fits into top 15 colleges for MBA in India. It offers a one year PGPM course and is affiliated with University of Mumbai.
Swami Vivekananda Institute of Information TechnologyIt was established in 2007 and is affiliated with Punjab University. SVIT offers a one year PGP program.
Mahatma Gandhi UniversityIt is a public university and was established in the year 1983. It is a UGC approved and National Assessment and Accreditation Council of India accredited university.
It is a generous advice that you undergo a detailed study of both the programs and understand which one will be the best suit for you and choose accordingly.
All the very best!!
Dear Atul, Project Management has a great future and it is required in every sector. You will start as a Project Associate and with experience, you can become a Project Manager. Now, because you have completed Mechanical Engineering, Marketing Management will suit your studies. But the growth depends on your marketing skills. You will start your profession in Sales first before you become a Manager. So, Project Management has a better future among these 2 courses.
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