Question : Nature of a product,unit value of product ,degree of complexity comes under which factor determining choice of channels?
Option 1: Product related factors
Option 2: Company characteristics
Option 3: Market factors
Option 4: None of the above
Answer (1)
18th Jan, 2024
Correct Answer: Product related factors
Solution : Nature of the product means industrial or consumer product, perishability, unit value of product and degree of complexity all comes under the product related factors.
Hence, option A is correct.
Comments (0)
