Role of cultural differences in marketing.?
Hello,
International marketing-
It is strategic decision invovles improving marketing strategy mix based on characteristics of foreign market. This differences in marketing receive attention when selling goods internationally.
Language-
This is major cultural difference in marketing companies ought to understand before market their products & services.
Pricing-
Pricing this is also important. Ex: people in US has higher purchasing than africa.
Consumption habits-
Before marketing you need to think wheather individuals in specific country make collective buying decisions.
Taste/preferences -
Eating habits further cultural differences.
Religion.
Age/demographics.
Thankyou..