Question : Statement 1: Promotion includes advertising, personal selling, and sales promotion.
Statement 2: Promotion does not influence consumer awareness and purchase decisions.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is false.
Correct Answer: Statement 1 is correct, and statement 2 is false.
Solution : The correct answer is (b) Statement 1 is correct, and statement 2 is false.
Statement 1 is correct. Promotion in marketing indeed encompasses various activities such as advertising, personal selling, and sales promotion, among others, aimed at promoting a product or service.
Statement 2 is false. Promotion is a critical element of the marketing mix and significantly influences consumer awareness, perception, and purchase decisions. Effective promotional strategies can boost consumer awareness, create interest, and encourage consumers to purchase a product or service.
Question : Statement 1: Selling concept focuses on building long-term customer loyalty through value creation.
Statement 2: Marketing concept solely relies on aggressive advertising for sales.
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