Question : Statement 1: Sales promotion techniques aim to boost short-term sales.
Statement 2: Sales promotion techniques do not impact consumer behavior and loyalty.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is false.
Correct Answer: Statement 1 is correct, and statement 2 is false.
Solution : The answer is (b) Statement 1 is correct, and statement 2 is false.
Statement 1 is correct. Sales promotion techniques are designed to boost short-term sales by offering incentives to consumers to purchase a product or service. Common sales promotion techniques include discounts, coupons, buy-one-get-one-free offers, and loyalty programs.
Statement 2 is false. Sales promotion techniques can have a significant impact on consumer behavior and loyalty. For example, a discount on a product can encourage consumers to purchase it sooner rather than later. A loyalty program can reward consumers for repeat purchases, which can lead to increased brand loyalty.
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