Question : Statement 1: Selling concept aims to build customer loyalty and long-term relationships.
Statement 2: Marketing concept solely focuses on achieving short-term sales goals.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is incorrect.
Correct Answer: Statement 1 is correct, and statement 2 is false.
Solution : The correct answer is (b) Statement 1 is correct, and statement 2 is false.
Statement 1 is incorrect. The selling concept primarily focuses on short-term sales and transactions rather than building customer loyalty and long-term relationships. It often involves aggressive sales tactics to close deals but may not prioritize long-term relationships.
Statement 2 is false. The marketing concept does not solely focus on achieving short-term sales goals. It emphasizes understanding customer needs and creating value for customers, aiming for long-term relationships and customer satisfaction.
Therefore, statement 1 is correct, and statement 2 is false.
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